Tactile Poster
2024
This project explores how physical materials can shape
typographic expression through a series of experimental
posters. Using objects such as tape, scarves, and hands, each
letterform was constructed in real space and documented
through photography. The posters were designed for three
distinct themes—Coca-Cola, Nike, and Michelle Obama’s
Let's Move initiative—each reflecting the identity and energy
of its subject.
Coca-Cola emphasizes its iconic visual presence, Nike conveys
motion and strength through dynamic form, and Let's Move
captures the spirit of youth, movement, and healthy change.
By combining material-based typography with design thinking,
the project examines how real-world textures and gestures can
bring language to life.
Hand-built Letterforms Using Tape and fabric scarves.
Letterforms shaped using my hands.