The everyday question “What are we eating today?” has become a shared struggle. Designing a platform that helps Gen Z feel more intentional and at ease with daily eating through mood awareness and reflection.
TIMELINE
TOOLS
RESPONSIBILITIES
12 WEEKS
FIGMA
ADOBE PHOTOSHOP
ADOBE AFTER EFFECTS
NANO BANANA
LOVART
UX DESIGNER
INTERACTION DESIGNER
USER INTERFACE DESIGNER
BRAND IDENTITY DESIGNER
BRAND STRATEGIST
PRODUCT DESIGNER
For Gen Z, choosing what to eat often becomes a mini stressor because attention is already drained and there are too many good enough options.
Eating has become a routine rather than a moment to enjoy. Studies show that nearly 80% of adults feel too tired to cook after work, and over 50% of Gen Z often eat while multitasking.
Plateo is an AI-powered dining platform that helps people choose where to eat based on how they feel. It simplifies decision-making through personalized restaurant suggestions, turning everyday dining into a thoughtful experience.
KEY FEATURES
Breaks down the decision of “what should I eat” into a few lightweight questions, reducing cognitive load for the user. The AI combines mood, budget, and context to generate tailored recommendations and explains why each option is suggested.
Personal archive of past dining experiences. It automatically records where users ate, how they felt, and what they chose, turning everyday meals into meaningful memories. Over time, this history helps users reflect on patterns and supports more personalized recommendations.
Story functions as a community-driven article space where users contribute written reflections about food and dining. Users can explore dining experiences shared by others in a story and visual feed.
MICROINTERACTIONS PROTOTYPE
PROTOTYPE INTERACTION
FLOW 01
Decision
FLOW 02
Food notes
FLOW 03
Story
COMPETITIVE ANALYSIS
- Yelp and Google Maps provide comprehensive information and real-time data, but still require users to actively compare options and make the final decision themselves.
- OpenTable and Uber Eats are designed for speed and efficiency, supporting reservations and ordering while offering limited support for the decision process itself.
- Pinterest and Instagram are strong at sparking interest and discovery, yet offer little guidance in turning inspiration into an actual dining choice.
USER JOURNEY
MID- FIDELITY WIREFRAME
USER TESTING & SYNTHESIZE
USER FEEDBACK
Users found parts of the interface unclear and overlapping. They suggested simplifying navigation and creating a more intuitive structure across the app.
SOLUTIONS
BUSINESS MODEL